The Complete SEO Course: From Fundamentals to Advanced Strategies
The Complete SEO Course: From Fundamentals to Advanced Strategies Here's a breakdown of the modules we'll cover: Module 1: SEO Fundamentals - Laying the Groundwork Lesson 1.1: What is SEO and Why Does It Matter? Understanding Search Engines (Google, Bing, etc.) and how they work. The importance of organic traffic and its benefits. Different types of SEO (On-Page, Off-Page, Technical). The evolving landscape of SEO and algorithm updates. Lesson 1.2: Keyword Research - Understanding Your Audience's Language Identifying target keywords and search intent. Using keyword research tools (e.g., Google Keyword Planner, Ubersuggest, SEMrush - we'll touch on both free and paid options). Analyzing keyword metrics (search volume, keyword difficulty). Long-tail keywords and their significance. Competitive keyword analysis. Lesson 1.3: Understanding Search Engine Results Pages (SERPs) Anatomy of a SERP (organic results, paid ads, featured snippets, knowledge panels, etc.). Different ...