9. Marketing
Course Overview:
Dive into the world of marketing to understand customer behavior, branding, and marketing strategies. This course provides a comprehensive introduction to the marketing process.
Modules:
- Week 1: Introduction to Marketing
- Basic concepts of marketing and the role it plays in business success.
- Week 2: Consumer Behavior
- Understanding customer needs and buying patterns.
- Week 3: Market Segmentation & Targeting
- How to identify and target the right customer base.
- Week 4: Branding and Positioning
- Building strong brand identity and positioning your product in the market.
- Week 5: Digital Marketing
- Overview of social media, SEO, and online advertising strategies.
FAQs:
- Q1: Is digital marketing covered?
A: Yes, there is a dedicated module on digital marketing.
Learning Schedule:
- Total Duration: 5 Weeks
- Weekly Commitment: 3 hours
- Certificate of Completion: Yes, awarded after successful project completion.
